Decision-support technology built for collegiate football programs and coaching staffs.
Twenty years of officiating at the highest levels meant making split-second decisions, communicating them under pressure, and reading formations and tendencies before every snap. Those same instincts now shape how I design football intelligence tools for collegiate coaching staffs.
Reading formations, personnel, and tendencies before the snap.
Processing complex situations in seconds.
Turning complex rules into clear actions.
Studying tendencies before game day.
Football Intelligence is built around two integrated decision-support modules designed to help coaching staffs prepare more effectively, recognize tendencies earlier, and make better football decisions throughout the week.
Identify offensive tendencies before they become predictable.
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Transform penalty data into coaching opportunities.
This interactive demonstration is optimized for desktop viewing. Visit this page on a laptop or desktop computer to explore the full experience.
"Great football intelligence begins long before the ball is snapped."
Maia ChakaAs a line-of-scrimmage official, my job began before the ball was ever snapped. Every play required reading the offensive formation, personnel groupings, and blocking structure, along with the small tendencies, a substitution, a route concept, an alignment, that offenses didn't realize they were showing.
The moment the ball moved, that read had to become a decision, and that decision had to be communicated immediately and without hesitation, to players, coaches, and a stadium full of people who often disagreed with me.
Those same instincts now drive every football intelligence solution I build.
The point was never to produce more reports. It's to help coaching staffs recognize patterns faster, prepare more effectively, communicate more clearly, and make better football decisions when it matters most.
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